Google Ad Tech

Coverage of the Google ad tech trials

ExplainersGoogle Ad TechGoogle Search
Google Ad TechGoogle Ad Tech
Day 15: Don't cry because it's over. Smile because it happened.

Day 15: Don't cry because it's over. Smile because it happened.

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
Day 14: My market is bigger than yours

Day 14: My market is bigger than yours

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
Day 13: The end is nigh!

Day 13: The end is nigh!

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
Days 10-12: US v Google recap

Days 10-12: US v Google recap

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
Day 9: The big finish

Day 9: The big finish

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
Day 8: Googlers are from Mars, Lawyers are from Venus

Day 8: Googlers are from Mars, Lawyers are from Venus

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
Day 7: We're building a wall, and AdX is paying for it

Day 7: We're building a wall, and AdX is paying for it

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
Day 6: Funny running into you in a bathroom in DC

Day 6: Funny running into you in a bathroom in DC

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
Day 5: The rents are irrationally high

Day 5: The rents are irrationally high

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
Day 4: The Unified Price is Right!

Day 4: The Unified Price is Right!

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
Day 3: The problem with header bidding is it exists

Day 3: The problem with header bidding is it exists

Ari Paparo
Ari Paparo
Google Ad TechGoogle Ad Tech
Day 2: Stephanie is being emotional and unproductive

Day 2: Stephanie is being emotional and unproductive

Ari Paparo
Ari Paparo